Whether your goal as a PR professional is to connect with reporters, improve crisis information, find your next job or promote business information, Twitter has become tremendously popular within businesses and especially in the public relations industry.
I chose this trend in social media because I am actually fairly new at this social media tactic. I started using Twitter a year ago and I have come to realize I don't know why I didn't use it sooner. Twitter is a remarkable way of communicating and getting information passed by quick and to-the-point "Tweets" which are 140 characters long. I never realized 140 characters could have such an impact.
An organization that uses this trend is the Milwaukee Brewers. What they do, is they have a marketing director tweet through an account (@Bernie_Brewer). This is a clever way to promote, first of all, because they use the mascot to interact with fans through Twitter. They tweet out ticket promotions, special deals, special games, amazing plays etc.
In May 2011, there was a Milwaukee Brewer promotion called, "Where's Bernie?" Bernie had planted over 1,400 Bernie Brewer lawn ornaments with across the state, and had some help thanks to Milwaukee County Parks and other Wisconsin-based parks. Four hundred of the ornaments had special prizes attached. Bernie Brewer would then tweet clues on his twitter account as to where these lawn ornaments had been placed. This was a great way to interact with the fans, interact through Twitter and get people excited for the season to start.
The Milwaukee Brewers aren't just the only sports teams that utilize Twitter. Most sports teams use Twitter which bumps their promotion by: increase of attendance, improved television ratings, increased merchandise sales and special events.
Great post Sara! I too used the Bernie Brewer account in my post as well. It is an account that is cleverly used to positively maintain the Brewers brand while also giving credibility and a voice to Bernie Brewer. Twitter has taken over the sports world, and in my opinion, for the better.
ReplyDeleteThe Brewers do a great job with all of their promotions. They have found so many ways to connect with the fans. Even though the Brewers aren't doing well this year, the attendance at games is still very high from the promotions do.
ReplyDeleteI actually had no idea the Brewers had such intricate social media strategy. It sounds like they do a great job of getting everyone excited and engaged, which is exactly how social media should be utilized!
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