PR Video Response

It was so interesting viewing the videos of UW-Whitewater Alumni who majored in the public relations field. Their interviews were very insightful and everyone gave great advice. The three videos that stood out to me were Jennie Krajeck, Rick Daniels, and Heidi Murphy.


Jennie Krajeck works for Forward Janesville. Krajeck explains Gov. Scott Walker was there and she explained her typical day consisted of phone calls, emails, dealing with protesters, working with security and planning for the event. I found that really interesting. It was also great knowing that even though she took certain classes and didn't go into that field specifically, she still learned how to use that knowledge in her work.

Rick Daniels is a Greek and helps promote Greek life. The most insightful advice he gave, in my opinion, is to keep everything. Daniels says you want to be able to pull these items out when you get into the PR field and use them as resources. Daniels also says to keep up with the news and current events to be able to relate to the public and things that are happening now.

Heidi Murphy works in a boutique PR agency. I loved how she mentioned her favorite part in working in the PR field is that not every day is the same. The flexibility and unpredictable days make it interesting and exciting. She gave great advice to take unpaid internships. Any experience is worth it even if you aren't getting paid.

All of the videos shared great information and really got me even more excited to dive deeper into the PR industry!

Twitter Evolves in the PR Industry

Whether your goal as a PR professional is to connect with reporters, improve crisis information, find your next job or promote business information, Twitter has become tremendously popular within businesses and especially in the public relations industry.

I chose this trend in social media because I am actually fairly new at this social media tactic. I started using Twitter a year ago and I have come to realize I don't know why I didn't use it sooner. Twitter is a remarkable way of communicating and getting information passed by quick and to-the-point "Tweets" which are 140 characters long. I never realized 140 characters could have such an impact.  

An organization that uses this trend is the Milwaukee Brewers. What they do, is they have a marketing director tweet through an account (@Bernie_Brewer). This is a clever way to promote, first of all, because they use the mascot to interact with fans through Twitter. They tweet out ticket promotions, special deals, special games, amazing plays etc. 

In May 2011, there was a Milwaukee Brewer promotion called, "Where's Bernie?" Bernie had planted over 1,400 Bernie Brewer lawn ornaments with across the state, and had some help thanks to Milwaukee County Parks and other Wisconsin-based parks. Four hundred of the ornaments had special prizes attached. Bernie Brewer would then tweet clues on his twitter account as to where these lawn ornaments had been placed. This was a great way to interact with the fans, interact through Twitter and get people excited for the season to start.  

The Milwaukee Brewers aren't just the only sports teams that utilize Twitter. Most sports teams use Twitter which bumps their promotion by: increase of attendance, improved television ratings, increased merchandise sales and special events.